Build a store performance monitoring dashboard for retail stores in the USA


In this tutorial, you’ll learn how to use CARTO Builder to create an interactive dashboard for visualizing and analyzing retail store performance across the USA. We’ll create two types of layers; one displaying stores in their original geometry using bubbles and another using point geometry aggregated to Spatial Indexes, all easily managed through the CARTO UI.

Thanks to this interactive map, you’ll effortlessly identify performance trends and pinpoint the most successful stores where revenue is inversely correlated with surface area. Are you ready to transform your data visualization and analysis skills? Let's dive in!

Step-by-Step Guide:

  1. Access the Maps from your CARTO Workspace using the Navigation menu and create a "New map".

  1. Let's add retail stores as the first data source.

    • Select the Add source from button at the bottom left on the page.

    • Click on the CARTO Data Warehouse connection.

    • Select Type your own query.

    • Click on the Add Source button.

The SQL Editor panel will be opened.

To add retail stores source, run the query below:

SELECT * FROM `carto-demo-data.demo_tables.retail_stores`
  1. Change the layer name to "Retail Stores". Click over the layer card to start styling the layer.

  1. Now click on the options for the Radius configuration and in the section “Radius Based On” pick the column Revenue. Play with the minimum/maximum size to style the layer as you like.

Now that you have styled "Retail stores" layer, you should have a map similar to the below.

  1. Go to Widget tab, click on New Widget button and select your SQL Query data source.

  1. First, we create a Formula Widget for the Total Revenue. Select the SUM operation on the revenue field, adjusting the output value format to currency. Add a note to indicate we are calculating revenue shown in the viewport. Rename to “Total Revenue”:

  1. Next, we will create a widget to filter by store type. Select Pie Widget, choose COUNT operation from the list and select the column storetype. Make the widget collapsible and rename it to “Type of store”.

  1. Then, we create a third widget, a Histogram to filter stores by revenue. Set the buckets to 10, formatting to currency, and make widget collapsible. Rename to “Stores by revenue”.

  1. Now let’s configure the tooltip. Go to Interactions tab, activate the tooltip and select the field Storetype, Address, City, State, Revenue and Size_m2.

  1. Let’s also change our basemap. Go to Basemaps tab and select “Voyager” from CARTO.

  1. Now, we will upload the same data source using SQL Query type and this time we will dynamically aggregate it to Quadbin Spatial Indexes using the UI. To do so, run the following query:

SELECT * FROM `carto-demo-data.demo_tables.retail_stores`
  1. The new layer will appear. Rename the layer to "Retail stores (H3)" and using the Layer panel, aggregate it to Quadbin.

  1. Change the order of your layer by dragging it after your point "Retail store" layer. In the layer panel, set the Spatial Index resolution to 7 and style it based on Revenue using SUM as the aggregation.

  1. Finally, set the height of the hexagons to be based on Size_m2, multiplying by 20 using Linear es the color scale. Then, set the map view to 3D to analyze the results.

  1. Enable map dual view. On the left map disable the "Revenue store (H3)" grid layer, on the right map disable the "Retail stores" layer.

As we can see, in metro areas in the west coast we have more stores of lower surface area, yet their revenues are much higher than rural areas, where we have stores with higher surface areas.

  1. Switch back to single map view mode. Hide the "Retail stores (H3)" layer. Rename the map to “Monitor retail store performance” and add a rich description using Markdown syntax.

### Retail Store Performance Monitoring Dashboard

![Image: Global Populated Places](

Unlock insights into the performance of retail stores across the USA with this interactive map, crafted using CARTO Builder. 

#### Key Features

- **Diverse Layers:**
  Discover two distinct layers offering individual store performance visualization and aggregated views using Spatial Indexes, offering a comprehensive perspective of retail dynamics.

- **Interactive Widgets:**
  Engage with user-friendly widgets, allowing effortless data manipulation, trend identification, and in-depth analysis, transforming static data into actionable insights.

- **Revenue and Surface Area Analytics:**
  Analyze the complex relationship between revenue and surface area, unveiling patterns, and opportunities to optimize store performance and maximize profits.
  1. We can make the map public and share it online with our colleagues. For more details, see Publishing and sharing maps.

  1. Finally, we can visualize the result.

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